WBGZ Radio
Waving U.S. Flag
911 Ribbon

9/11/01

 

The Radio Listener Survey for the Alton River Bend Area
was conducted during the dates of January 13, 14, and 15, 1998.

A total of 600 completed calls were made by
Broadcasters, P.O. Box 3767, Lantana, Florida 33465.

WBGZ CUME : 49,900
(Cume=the total number of different people who listen to a station
for at least five minutes in a daypart. Also called Unduplicated Audience.)

WBGZ CUME RATING BY DAYPART

6AM-10AM

32.2%

10AM-2PM

29.4%

2PM-6PM

23.5%

6PM-12AM

14.9%
antenna_ani

WBGZ LISTENERS BY DAYPART, AGE AND GENDER

 

18-25

26-49

50+

MALE

FEMALE

6AM-10AM

22.0%

47%

31.0%

57.3%

42.7%

10AM-2PM

26.0%

38.7%

35.3%

52.7%

47.3%

2PM-6PM

31.7%

35.8%

32.5%

51.7%

48.3%

6PM-12AM

27.6%

34.2%

38.2%

72.4%

27.6%

In addition to the above quantitative data, consider the following qualitative analysis by
Media Business Associates of Denver, CO from their August 1997 St. Louis Radio Profile:

"WBGZ is an excellent radio station which sets the standard for other hometown stations around
the country competing with larger metro stations. Station serves the River Bend area well with great hometown coverage, and a verifiable audience.. We recommend this station for
advertisers and other users wanting to reach the suburban outstate River Bend area.”

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