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9/11/01

 

Nick Darr - The Monday Morning Marketer
Marketer

The Monday Morning Marketer with Nick Darr

Build your business with good sound advertising
The only formula that works in advertising today is what you say times how many times you say it. Advertising today is about reaching people on an emotional level. Gone are the days when you could run an ad enough times to get results regardless of the content. As consumers we are exposed to over 2500 advertising messages a day. So your ad now has to run enough times and reach people on an emotional level to the point where they are motivated to purchase your products or services. Nothing combines to reach people more on an emotional level than the power of sound.

The Purpose
The Monday Morning Marketer feature was created simply to help educate business owners on how to better market their business so they can realize their entrepreneurial dreams.

Are you satisfied with your advertising results?
If you think you have this advertising stuff figured out and there is nothing else for you to learn DO NOT click on the links. If on the other hand you think we might have some tiny nugget of advice that could help you grow your business, by all means click the links, close your eyes, open your mind and prepare to grow, your business that is. Any claims expressed by the Monday Morning Marketer that you will actually physically grow are not necessarily those of WBGZ, its ownership, management, staff and definitely not the advertisers. 
With that...click away.

What happens when commercials play
This week Nick talks about why repetition is so vital to any successful advertising campaign
Nick talks about tracking advertising results with marketing expert Paul Coates
Nick talks with advertising expert Paul Coates about a system of advertising that delivers organization, results, and accountability.
Nick talks about the importance of attracting loyal customers versus price shoppers
Nick talks about how the combination of Radio and Internet advertising can lead to powerful results.
Advertising takes commitment
The Message is the thing
Return on Investment
Branding Your Business
Quality Beats Price
If Your Doors are Open You Need to Advertise
Marketing During the Holidays
Working a Business Mixer
Joining a Business Organization
Planning and Budgeting
Do You Need to be in the Yellow Pages?
Direct Mail: Pros and Cons
50 and over: The Big Spenders
Setting the Tone
Small Budget, Big Results
Attention to Detail
Advertising vs. Marketing
Super Bowl Advertising
Consumer Trends
Radio Gets Results
Dr. Seuss: Marketing Genius
Change is constant
What works?
Cause Related Marketing
Cold Calling is Dead
More than Money
Increase Revenue
Attitude
Truth in Advertising
Sales Physics
Marketing Ideas
Word of Mouth is not Advertising
Tracking Mistakes
Passing the Best Friend Test
Stand Out
Simple of Complicated
Pain and Perseverance
Phone numbers in Commercials
Including the Address
Humor in Commercials
Three Worlds of Business
A Few Random Thoughts
Instant gratification
An Eye Opener
Changes in Advertising
Geometry Lesson
Seasonal Business
Political Advertising
What to do IF a recession is coming
Google loves radio. Shouldn't you?

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